Promoting Travel

21st of October, 2024
In: Advertising/Targeting, Branding, Content Marketing
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How to Keep Your Travel Content Fresh in 2025 image

The end of the year is somehow fast approaching already, so if you’re in the travel industry, now is a great time to plan your content for the 2025 travel season. To help you out, we’ve compiled some emerging travel trends from around the web — and offered some thoughts on how to approach those trends creatively in your content. Focus on Greater Health (and Less Booze) For years now, there has been a growing trend, especially among younger people, to take better care of their bodies. A trademark example of this trend is the phenomenon of shrinking alcohol consumption, especially among the younger generations. While many tourism destinations are rightfully proud of their microbreweries and distilleries (and there is great value ...

24th of July, 2024
In: Content Marketing, Editorial/Content
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2 Guides Are Better Than 1: The Advantages of More Frequent Publishing image

It’s common practice for visitor bureaus and chambers of commerce to print and distribute an annual guide. But there are good arguments for publishing more often! Take a look at just a few of them. Avoid Outdated Content When a publication has a shelf life of a year, content can grow stale — especially if it’s about events, exhibitions or member anniversaries that have already passed. Publishing twice a year instead of once reduces the likelihood that customers or prospects will pick up a book with obviously outdated information. Go With the Seasons This is especially crucial for visitor guides. The sorts of activities visitors may want to pursue are significantly different in the spring/summer and fall/winter seasons (think garden shows in the ...

24th of April, 2024
In: Content Marketing, Editorial/Content
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Same Places, Different Angle: How to Keep Your Travel Content Fresh image

Every visitor and convention bureau faces the same struggle year after year: how do you promote the same sights, restaurants, shops and venues repeatedly, while still making your content seem fresh? Luckily, we can help. Here is a list of expert tips on how to keep your travel content compelling from one year to the next. 1 | Add a multimedia component Even if you publish a print guide (which you should), you can add interest to the guide by linking to videos via QR codes throughout the book. The videos could be behind-the-scenes footage of photo shoots you did for the guide, or a quick, informal tour of a notable local place by one of your staff members. 2 | Tell a ...

31st of July, 2023
In: Advertising/Targeting, Content Marketing
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Think Visitor Guides Are Dead? Think Again image

While consumers do turn to the internet for much of their information about travel destinations, printed guides remain relevant in the digital age. For example, a Destination Analysts study has found that more than 50% of U.S. travelers consult printed materials before making travel decisions. That said, you still need to find a way to help your publication (and destination) stand out from the pack. Here are three tips for doing just that. Embrace Magazine-Style Writing While newspapers have been losing readers, magazine readership has held strong, with the total number of magazine readers in the U.S. remaining above 220 million every year between 2016 and 2020. And when it comes to travel, research by the University of Massachusetts Amherst demonstrates that travel ...

16th of April, 2023
In: Editorial/Content, Fun Facts, Uncategorized
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5 Things We Learned from Our Custom Publishing Projects image

A collection of magazine covers and the Today Media

Here at TMCC, we put out a lot of publications — magazines, anniversary books, newsletters, membership directories and so much more. With each project, we learn a lot of interesting facts about places and people, so we thought we would share some with you! 1 | A company in Delaware is working on a super-protein that could help feed the world. In fact, companies in Delaware are working on hundreds of innovative, world-changing ideas, such as using hydrogen as a clean power source and making the IT industry more equitable. Where we learned it: Innovation Delaware 2022, an annual supplement to the Delaware Business Times. Read more here! 2 | Baltimore gave birth to both the Star-Spangled Banner and baseball legend Babe Ruth. The ...

12th of January, 2023
In: Advertising/Targeting, Content Marketing
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5 Travel Trends You Need to Know About image

With the world adjusting to COVID as a fact of life, travel is making a roaring comeback in 2023. And that comeback entails several new consumer trends that visitor bureaus and hospitality businesses should be aware of. 1 | Vacationers are looking for ways to “travel light.” More and more, travelers have been looking to slim down their luggage. Destinations that hope to lure the clutter-conscious should highlight hotels offering bulky items (such as exercise equipment) for rent, or introduce potential visitors to local businesses that can supply travel essentials. 2 | The off-season is becoming more popular. One side-effect of a global pandemic: many people have become less comfortable with crowds. So if your area is a popular one with summer travelers, ...

Promoting Travel Is Tricky Right Now, But CVBs Are Getting Creative image

States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out. In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers. Here are a few strategies CVBs have used to stay visible and relevant in the COVID age: Promoting restaurants’ hygiene and social-distancing protocols To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery. Serving as a connector between government and the lodging industry Some CVBs have linked local officials with accommodations that can be used ...

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