Print Products

24th of July, 2024
In: Content Marketing, Editorial/Content
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2 Guides Are Better Than 1: The Advantages of More Frequent Publishing image

It’s common practice for visitor bureaus and chambers of commerce to print and distribute an annual guide. But there are good arguments for publishing more often! Take a look at just a few of them. Avoid Outdated Content When a publication has a shelf life of a year, content can grow stale — especially if it’s about events, exhibitions or member anniversaries that have already passed. Publishing twice a year instead of once reduces the likelihood that customers or prospects will pick up a book with obviously outdated information. Go With the Seasons This is especially crucial for visitor guides. The sorts of activities visitors may want to pursue are significantly different in the spring/summer and fall/winter seasons (think garden shows in the ...

24th of April, 2024
In: Advertising/Targeting, Graphic Design
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You Shouldn’t Let AI Design Your Ads. Here’s Why. image

With the much-discussed advent of generative AI — artificial intelligence that can produce various kinds of content based on prompts from a user — it’s become easier than ever to plug your information into an algorithm and let it do the work for you. But should you? It’s true that AI is constantly learning and getting smarter. But the truth of the matter is that, for now, AI tools still struggle with creating certain kinds of imagery — for example of human hands and feet. Then there’s the fact that AI learns by scraping existing information off the internet. What this means in practice is that any kind of design AI creates for you is going to be based on something ...

24th of April, 2024
In: Content Marketing, Editorial/Content
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Same Places, Different Angle: How to Keep Your Travel Content Fresh image

Every visitor and convention bureau faces the same struggle year after year: how do you promote the same sights, restaurants, shops and venues repeatedly, while still making your content seem fresh? Luckily, we can help. Here is a list of expert tips on how to keep your travel content compelling from one year to the next. 1 | Add a multimedia component Even if you publish a print guide (which you should), you can add interest to the guide by linking to videos via QR codes throughout the book. The videos could be behind-the-scenes footage of photo shoots you did for the guide, or a quick, informal tour of a notable local place by one of your staff members. 2 | Tell a ...

22nd of January, 2024
In: Content Marketing, Editorial/Content
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How a Magazine Can Help You Reach Prospects image

Whether you’re a membership association, a nonprofit or an employer in the education or healthcare space, you have important messages to communicate — and stakeholders who need to hear that message. What better way to keep potential members, donors or alumni engaged with your mission and vision than with a magazine that highlights your needs and accomplishments? For one, the consistent publication schedule of a magazine means your stakeholders are reminded of both your existence and your value on a regular basis, whether it’s monthly, bi-monthly or quarterly. Also remember that a beautiful magazine can be a keepsake, lending your message the kind of staying power that’s difficult to achieve in the digital age. 1 | Consider Print vs. Digital Your magazine could be ...

16th of October, 2023
In: Content Marketing, Editorial/Content
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5 Ways to Highlight Members in Your Directory image

Chambers of Commerce, visitor bureaus and other membership-based organizations need member dues to thrive. To recruit more members and keep the ones you already have, you need to offer perks. One great way to highlight existing members and win new ones is your annual print directory. Here are a few strategies to consider: 1 | Feature a prominent member on the cover. If one of your members is a major local employer or a significant supporter of your organization (e.g. via event sponsorships), you may want to consider giving them prime placement on the cover of your directory. The cover photo provides great exposure to the member, especially when paired with an article about the member inside the publication. It also elevates ...

23rd of August, 2022
In: Advertising/Targeting, Branding, Editorial/Content, Graphic Design
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Yes, Print Products Should Be Part of Your Marketing Strategy. Here’s Why. image

If we had a nickel for every time someone has declared print dead, only to eat their words later… well, we’d have quite a few nickels. The point is this: print is more valuable and resilient than a lot of people give it credit for. Here are just a few of the reasons why. Print makes people happy. No, seriously. You’ve probably subscribed to at least one magazine over the course of your life. Do you remember that little burst of happiness when you check your mailbox and find the most recent issue in there? You just don’t get that from clicking on a digital edition. (You also don’t get to experience that nice new-ink-and-paper smell. What do you mean, you’ve never ...

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