Marketing Strategy

27th of October, 2022
In: Advertising/Targeting, Branding, Content Marketing
0
0

Boost Your Open Rates: The Building Blocks of a Great Sales Email image

It’s every brand’s email nightmare: you work hard on crafting the perfect pitch, but when that email hits your prospects’ inbox, they hit the delete button without even opening the message. How do you craft an email worth opening? And how do you close the sale once you have your prospects’ attention? Step 1 | Choose a Catchy Subject Line Good subject lines: Are short. You want people to be able to read the whole thing, whether they’re on desktop or mobile! So keep your subject line to 40 characters or less. Don’t contain “spammy” words. Avoid phrases like “buy now” or “free,” which could land you in spam filters. Include a call to action. What is it you’re asking people ...

23rd of August, 2022
In: Advertising/Targeting, Branding, Editorial/Content, Graphic Design
3
0

Yes, Print Products Should Be Part of Your Marketing Strategy. Here’s Why. image

If we had a nickel for every time someone has declared print dead, only to eat their words later… well, we’d have quite a few nickels. The point is this: print is more valuable and resilient than a lot of people give it credit for. Here are just a few of the reasons why. Print makes people happy. No, seriously. You’ve probably subscribed to at least one magazine over the course of your life. Do you remember that little burst of happiness when you check your mailbox and find the most recent issue in there? You just don’t get that from clicking on a digital edition. (You also don’t get to experience that nice new-ink-and-paper smell. What do you mean, you’ve never ...

Tags ArchivesMarketing Strategy