In case you haven’t heard the buzz online, the Google core update that rolled out in August 2024 has had a major impact on page views and user traffic for more than a few websites. As per Google, the update aims to improve search results so they’re geared toward reader service and are “genuinely useful.”
Sounds vague, right? It all ties back to Google’s focus on E-E-A-T, which stands for experience, expertise, authoritativeness and trustworthiness. In other words, page rankings on search aren’t just about SEO, but a whole slew of factors. Now, instead of working on optimizing a page with the likes of keywords and meta text, creators need to also strongly consider things like brand reputation, site longevity ...
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You already know that email marketing is key to reaching your customers. But do you have the right targeting system in place to reach the people who are actually most likely to buy from you?
Here are just a few targeting filters you should consider implementing to ensure you’re reaching your optimal audience:
Location: Do you want to reach only people in your city or county? Or people within a day’s drive?
Age: Is your ideal audience young and single, just starting a family or on the verge of retirement?
Income: Do you only want to reach people over a certain income threshold?
Lifestyle interests: Maybe your product or service is something that mainly appeals to, say, homeowners or hobby ...
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The professional social media platform can be a major asset for your business if you use it right.
Ever since LinkedIn became “cool” again, there’s been more of a focus on the social networking platform — and not just for individual use. The career-centric site has long been a place for people to post job updates and company moves, but that’s far from all it does. For businesses with an eye on expanding their presence and fostering community connections, LinkedIn is the place to be.
That being said, it’s far from a free-for-all when it comes to brand presence on the platform. Here’s what you can do right now to leverage LinkedIn for your business.
1 | Set Up a LinkedIn Page
Let’s ...
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As any business owner today likely knows, social media is a powerful tool. Whether that means setting up a strong Google Business Profile or managing a Facebook page, business professionals need to have a pulse on what their online presence looks like. Unsurprisingly, few platforms garner as much attention as Instagram. For business owners, the photo- and video-based platform can serve as a major asset to help promote products and services or get the word out about new offerings.
Here are a few tips to make the most of the platform:
1 | Craft strong captions with a consistent voice
A picture may be worth a thousand words, but that doesn't mean you should ignore the caption. Instead, use the caption space ...
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I’m sure you’ve heard at least one or two people talk about digital marketing, and maybe you’ve heard mention of a decision-making sales funnel too. But how are the two related and what do they mean for your business?
The sales funnel is a way of visualizing a potential customer’s decision process. At the top of the funnel, you have customers researching a vague problem and discovering potential solutions. In the middle of the funnel are customers who have defined their problem and the sort of solution they need. At the bottom are customers who are ready to make an informed purchasing decision.
Ideally, you want customers to discover your brand as a potential solution for their problem right at the ...
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A Google Business Profile is a powerful way to help your business on search — and it’s easier to manage than you think.
You know that moment when you’re searching for something on Google and you see a business profile card pop up? That’s a Google Business Profile page in action. A built-in feature on the search engine, these free profiles offer businesses the chance to develop a strong first impression online. And, since more than 83% of the global population uses Google as its primary search engine, according to Statista, chances are high that a Google Business Profile will get more than a few eyeballs on it.
So how can you set up your Google Business Profile?
1 | Google Your ...
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You’ve heard the term “SEO” tossed around, but chances are you’re not 100% sure what it means. It stands for search engine optimization, and it’s a critical technique to ensure you’re taking steps to help your content perform as well as it possibly can online. Here are a few best practices to get you started on optimizing your content for websites, social media or membership directories.
1 | Consider length and structure.
Sure, you want the quality of what you’re putting onto the internet to be top-notch. What’s just as important, however, is making sure it’s optimally structured. Start by making sure your content is the right length for the platform on which it will be hosted. If it’s a social ...
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Curious about AI, otherwise known as artificial intelligence? There are many ways this oft-discussed technology can benefit businesses of all sizes… if you know how to leverage the tools properly. Here are a handful of AI platforms that might be useful.
ChatGPT
Arguably the most discussed of all AI platforms, ChatGPT is an OpenAI chatbot that can do many things for businesses. Sales professionals can use it to help draft pitch letters, while marketers can use it to brainstorm copy for everything from email blasts to posters to social media posts. For writers and editors, ChatGPT can serve as a proofreading tool to help catch spelling errors and make text more concise. To use it, simply create an account, enter a ...
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Having a well-designed website and an active social media presence is a great start. But if you really want to keep customers interested, you’ll need to get creative — and interactive.
Here are some tips to get you started.
1 | Get Your Name Out on TikTok
TikTok is having a major moment as the place to be for brands, but getting it right and getting noticed can be a challenge. Luckily, TikTok itself has put together a guide to success, with tips on how to come across as authentic and creative.
2 | Launch a Customer Loyalty Program
One of the simplest ways to reward loyal customers is with a points program. Let customers earn points for actions like following you on social, ...
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Internal newsletters are a great way to keep employees engaged and let them know what’s going on with the company or their co-workers. But how do you craft a compelling newsletter that employees will actually want to read?
Here are a few easy tips.
1 | Ask Your Employees
The best source of information about content is always the audience for that content. So if you’re wondering what employees would like to see in a newsletter from their company — ask them. Send out an email encouraging feedback, launch a survey with perks for completion (e.g. a drawing for a gift card) or even ask people to volunteer for a brainstorming session that represents different departments and diverse viewpoints.
2 | Choose a ...
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