It seems like every day there is a huge tech breakthrough of some sort — whether it’s artificial intelligence, medicine, space exploration, energy or any other number of areas. It should come as no surprise that things are the same with digital marketing.
As a brand in search of new customers, you’re always looking for new and better ways to generate brand awareness, establish yourself in your market and capitalize on consumer shopping habits. Ways to reach your target audience digitally have been around for decades now, but the old ways are fading. That’s where CTV and OTT come into play.
What are CTV and OTT?
In short, CTV and OTT are internet-connected devices and platforms that allow a user to stream TV shows and movies that they would once have needed to watch on a traditional broadcast or cable TV.
CTV stands for Connected TV: Think smart, flat-screen TV in your living room that is connected to the internet so that you can stream your favorite shows and movies on any number of network applications.
OTT stands for Over-the-Top, which essentially refers to the ways we can bypass our TVs to stream video content, such as via desktop computers, tablets, smartphones, etc. In recent years, as more and more people “cut the cord” and switch from traditional cable to streaming services, CTV and OTT have become an increasingly popular way to put messages about brands in front of the most relevant consumers.
How can CTV and OTT serve your brand’s needs?
Using geographic (ZIP codes, towns, cities, etc.) and demographic (age, gender, interests, etc.) targeting as well as other data points, an advertiser’s video message can be delivered to a specific audience in any given location as they stream content on the nation’s most popular networks and platforms.
For example, a local dentist may want to increase new patient appointments by targeting people within a 10-mile radius of their practice. Using cutting-edge marketing technology, we can identify the desired audience in that area and serve video content on the audience’s connected TVs, computers, tablets and smartphones.
Contact our Digital Marketing Consultant, Gabriel Spadaccini, at gspadaccini@todaymediainc.com to learn more about Today Media Custom Communications’ digital advertising capabilities.
