Your brand is your most valuable asset.
So when you trust somebody to tell your brand story for you, you want to make sure it’s the right kind of person. Someone who can write copy that’s engaging and easy to process and, most importantly, get to the heart of what your brand is about.
In other words, a journalist.
Why a journalist, you say? Seems like a marketer or ad copywriter would be a better choice.
And sure, we get it. Marketers and salespeople know how to craft an appealing message and broadcast it. But so do journalists, and they have a few other skills in their repertoire too.
Here are five reasons why journalists make the best content marketers:
1 | They can distill ...
We’re living in uncertain times. It can be hard to decide
how your brand message should be adapted to acknowledge this and meet prospects
where they are, while also giving them hope for the future.
There have been missteps for some brands, of course, but
quite a few have launched well-received campaigns. Here are some things these
brands are doing right (and that you can do too):
1 | Remind customers you’re here for them.
Recent Ford commercials have included messages to let
customers know that “we’re here to help” anyone who is having trouble making
payments on a Ford auto loan. You can adapt that strategy to fit your own brand
by sending the message that you know your customers’ plans are changing, and
you’re here to help them ...
States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out. In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers. Here are a few strategies CVBs have used to stay visible and relevant in the COVID age:
Promoting restaurants’ hygiene and social-distancing protocols
To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery.
Serving as a connector between government and the lodging industry
Some CVBs have linked local officials with accommodations that can be used ...
Maybe you can’t meet your customers face to face these days, but that doesn’t mean you have to be disconnected.
Now is the time to take a look at your digital marketing toolbox and add a few new arrows to your quiver. (Yes, it’s a mixed metaphor, but you know what we mean.)
Consider these steps to keep your customers engaged and grow your pool of prospects:
1 | Send out email updates about your operations.What are you doing right now to keep serving customers? Let them know with an email blast that includes a link to your website. Once you’ve got their eyeballs on the page, they just might browse and discover new services they didn’t even know you offered.
2 | ...
