States across the country are moving forward with reopening procedures, but many potential visitors to your region are understandably cautious about venturing out.
In this unprecedented time, CVBs have had to get creative to support their membership and keep the revenue flowing, all while ensuring the safety of travelers.
Here are a few strategies CVBs have used to stay visible and relevant in the COVID age:
Promoting restaurants’ hygiene and social-distancing protocols
To ensure its member restaurants keep their heads above water, Visit Fort Worth created a page with comprehensive information about local establishments that offer takeout, curbside pickup and delivery.
Serving as a connector between government and the lodging industry
Some CVBs have linked local officials with accommodations that can be used for triage or the quarantine of infected individuals. Likewise, CVBs have used their government-advocacy expertise to lobby for support for their members.
Creating offbeat virtual content
Travel Costa Mesa has published 11 Zoom backgrounds with scenes of California beaches, while hosting virtual symphony concerts and cooking demonstrations presented by local chefs.
Helping members plan for the new age of meetings and conventions
The first conventions post-COVID will likely be on a smaller scale and include special protocols. Some CVBs have worked with event venues and hotels to adjust capacity charts and discuss social-distancing protocols in order to be prepared for future events.
Keeping potential visitors updated on the status of attractions in one convenient place
The Greater Fort Lauderdale CVB has set up a frequently updated page that compiles the status of public spaces, events, attractions, retail, restaurants, hotels and transportation services.
Want to stay in touch with visitors and members during this unprecedented time, either in print or online? TMCC can help. Just contact us at sales@todaymediacustom.com to start the conversation.
