The Patricia & Arthur Modell Performing Arts Center at The Lyric

The Patricia & Arthur Modell Performing Arts Center at The Lyric

Launching a new publication can be a daunting challenge. So the newly renovated Lyric called on an expert – Today Media Custom Communications – to create programs beginning with its inaugural season.

With a tight timeframe, we developed schedules, implemented a sales plan and delivered programs fitting for both Broadway productions and Grand Opera.

The Patricia & Arthur Modell Performing Arts Center at The Lyric